Conducted marketing research to understand consumer behavior and identified market trends in the North American restaurant industry by using keyword research, analyzed the data from the annual trend report of UberEats and DoorDash, and wrote a report of 4,500 words.
Conducted a user survey of 650+ consumers across the United States. Designed and collected surveys, completed focus group interviews with 30 consumers, analyzed data with SPSS, created a 19-page analysis report on changes in consumer behaviors in terms of eating to gain insights for future marketing strategies.